about us

If you are watching TV or on the internet and see video coverage from a car show or big electronics trade show, there's a good chance that High Impact TV is the production company behind it. High Impact Television (HIT), founded in 1995, is among the largest producers of content from the nation’s most renowned trade shows and special events including Detroit, New York, Los Angeles, and Chicago Auto Shows; Consumer Electronics Show; Toy Fair; Electronic Entertainment Expo; Wireless; and Intel Developers Forum.
HIT is a trusted news source for broadcast outlets around the country and has produced video seen around the world for major new product launches, including the introduction of DVD, PlayStation, Plasma and LCD TVs, the first smartphone, camera phone, and consumer digital camera; and virtually every significant new car introduction during the last 16 years. HIT’s video, sound-bites, news packages, and live shots have appeared on Fox News, CNN, ABC’S Good Morning America, CBS’s Morning Show, MSNBC, CNBC, BBC, Telemundo, Univision, and hundreds of affiliates countrywide. To date, more than 1.5 billion television viewers have seen HIT event video. HIT’s production studio and editing facilities are located in Aliso Viejo, CA.

Trade Show Production Experts

HIT HAS BEEN producing content from trade shows for 17 years

HIT created official trade show video services to help the shows and their exhibitors generate broadcast and internet coverage of major new product announcements from these events. Services include official event satellite media tours, as well as providing onsite support with crews, editing, event video and reporter live shots. HIT has pushed its content onto the Web producing both live and archived video webcasts. PlayStation, Hyundai, VW, Nissan, Honda, and Infiniti are among the many clients for whom HIT has produced live webcasts

About the President

Tore Dietrich

Tore founded High Impact Television in 1995, after spending years at the Orange County News Channel, in Santa Ana, Ca, as well a local production company, where he developed his production skills, as an executive producer, director/producer and writer.
Working in a small TV production environment gave Tore several ideas on how to build and expand TV coverage from major trade shows and special events; this was the impetus for starting, what is now one of the nation’s major electronic publicity firms, High Impact Television. Tore not only has a hands-on approach to business, but also has been talent for several HIT productions, including hosting ESPN's “DRIVE to the Auto Shows” (2007-08) and PBS’ “The Smart Consumer”.
A native of Southern California, Tore graduated from UCLA, with a B.A. in Business-Economics. He has taught skiing professionally in Colorado and Switzerland, and enjoys playing golf, mountain biking and coaching kids soccer. Tore resides in Irvine, CA, and is the proud father of three girls.